Overview:Marketing - The International Library of Critical Writings in Business History No. 6 - The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century.A unique reference tool, this book will be indispensable to marketing researchers and others interested in marketing history.The articles contained within its covers are international in scope, spanning a range of European countries, Japan and the US. This major new collection of articles was compiled and edited by Stanley C. Hollander - eminent marketing historian - and Kathleen M. Rassuli.The editors provide an introduction to the literature followed by chapters on the history of marketing thought, the historiography of marketing as well as chapters prepared by marketing speciality area, consumer behaviour, channels of distribution, retailing, product development, pricing and advertising, and promotion.

This book is on page /0fb06c92acf561788291222b8bb2eff7/book/1603728556-9781852786014. It was written by the following authors: Stanley C. Hollander, Kathleen M. Rassuli. Book Marketing - The International Library of Critical Writings in Business History No. 6, which can be read online, published by the company: Edward Elgar Publishing Ltd. Other books on similar topics can be found in sections: Business, Finance, Law. The book was published on 1993-01-01 00:00:00. It has 1336 pages and is published in Hardback format and weight 2650 g. File for download Marketing - The International Library of Critical Writings in Business History No. 6 has PDF format and is called marketing-the-international-library-of-critical-writings-in-business-history-no.-6.pdf. Other books you can download below. Our poumm.fr site is not responsible for the content of PDF files.


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