Overview:Explorations of Marketing in Society - Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical absolutes. But one powerful new book sheds valuable insight on the ethical challenges and solutions as they continue to evolve in this dynamic field. With each section edited by a recognized industry thought leader, MARKETING AND SOCIETY is a collection of articles packed with relevant, practical insight on myriad ethical issues throughout every area of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issues, and much more. It is an excellent resource for newcomers and their managers, as well as seasoned execs.

This book is on page /0fb06c92acf561788291222b8bb2eff7/book/1603728495-9780324304305. It was written by the following authors: William Wilkie, Gregory T. Gundlach, Lauren Block. Book Explorations of Marketing in Society, which can be read online, published by the company: Cengage Learning, Inc. Other books on similar topics can be found in sections: Business, Finance, Law. The book was published on 2005-05-15. File for download Explorations of Marketing in Society has PDF format and is called explorations-of-marketing-in-society.pdf. Other books you can download below. Our poumm.fr site is not responsible for the content of PDF files.


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