Overview:Marketing Today - This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

This book is on page /0fb06c92acf561788291222b8bb2eff7/book/1603728468-9780132030014. It was written by the following authors: Gordon Oliver. Book Marketing Today, which can be read online, published by the company: Pearson Education (US). Other books on similar topics can be found in sections: Finance, Law, Business. The book was published on 1995-04-25. It has 592 pages and is published in Paperback format and weight 1662 g. File for download Marketing Today has PDF format and is called marketing-today.pdf. Other books you can download below. Our poumm.fr site is not responsible for the content of PDF files.


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