Overview:Total Quality in Marketing - Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy.This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
This book is on page /0fb06c92acf561788291222b8bb2eff7/book/1603728461-9781884015137. It was written by the following authors: William C. Johnson, Frank Voehl, Wolfgang Amadeus Mozart, Richard Chvala. Book Total Quality in Marketing, which can be read online, published by the company: Taylor & Francis Inc, Dogma. Other books on similar topics can be found in sections: Law, Business, True Stories, Finance, Biography. The book was published on 1995-08-01. It has 294 pages and is published in Hardback format and weight 558 g. File for download Total Quality in Marketing has PDF format and is called total-quality-in-marketing.pdf. Other books you can download below. Our poumm.fr site is not responsible for the content of PDF files.
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