Overview:Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction - How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

This book is on page /0fb06c92acf561788291222b8bb2eff7/book/1603726407-9780754657316. It was written by the following authors: Nicole Matthews, Nickianne Moody. Book Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Drama, Photography, Poetry, Criticism, Fashion, Art. The book was published on 2007-11-28. It has 216 pages and is published in Hardback format and weight 454 g. File for download Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction has PDF format and is called judging-a-book-by-its-cover-fans-publishers-designers-and-the-marketing-of-fiction.pdf. Other books you can download below. Our poumm.fr site is not responsible for the content of PDF files.


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