Overview:Routledge Handbook of Sports Sponsorship: Successful Strategies - The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:* Sports marketing and sports management theory.* Stage by stage analysis of the sponsorship process *The roles of different key stakeholders in the process * Thorough explanation of copyright and contract law for sports sponsorship* Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference forprofessionals in sports law, sports management, sports marketing and brand management.
This book is on page /0fb06c92acf561788291222b8bb2eff7/book/1603725649-9780415401111. It was written by the following authors: Luiggino Torrigiani, Andreu Camps i Povill, Alain Ferrand. Book Routledge Handbook of Sports Sponsorship: Successful Strategies, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Sports Books. The book was published on 2006-11-17 00:00:00. It has 278 pages and is published in Paperback format and weight 522 g. File for download Routledge Handbook of Sports Sponsorship: Successful Strategies has PDF format and is called routledge-handbook-of-sports-sponsorship-successful-strategies.pdf. Other books you can download below. Our poumm.fr site is not responsible for the content of PDF files.
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