Overview:Winning with Data in the Business of Sports: CRM and Analytics - New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, performance, and income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology.Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the Covid-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes:- An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them.- Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA, .- The sports industry's response to tighter data legislation introduced primarily though the GDPR.- The role of data and direct engagement during the Covid-19 pandemic.The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.
This book is on page /0fb06c92acf561788291222b8bb2eff7/book/1603725649-9780367610708. It was written by the following authors: Fiona Green. Book Winning with Data in the Business of Sports: CRM and Analytics, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Finance, Law, Business. The book was published on 2021-03-18 00:00:00. It has 240 pages and is published in Hardback format and weight g. File for download Winning with Data in the Business of Sports: CRM and Analytics has PDF format and is called winning-with-data-in-the-business-of-sports-crm-and-analytics.pdf. Other books you can download below. Our poumm.fr site is not responsible for the content of PDF files.
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