Overview:Leisure Marketing - Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:Disneyland Resort, Paris: The Marketing MixManchester United Football Club: Marketing the BrandThe Growth of the Online Retail Travel MarketHilton Head Island, USA: The Leisure Island for Golf and Leisure ShoppingHealth, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
This book is on page /0fb06c92acf561788291222b8bb2eff7/book/1603725644-9781138173446. It was written by the following authors: Susan Horner, John Swarbrooke. Book Leisure Marketing, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Sports Books. The book was published on 2016-04-24 00:00:00. It has 424 pages and is published in Hardback format and weight 953 g. File for download Leisure Marketing has PDF format and is called leisure-marketing.pdf. Other books you can download below. Our poumm.fr site is not responsible for the content of PDF files.
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